Kerning Pairs is a typographic term that refers to a two letter combination that requires special kerning (space between them) to look right.
Need an example? Think about the letters Y and o. If you look at them as they’d be spaced using the default spacing of the final font, the o would align with the second ascender of the Y. Kind of like Y o. But since most fonts for most typfaces have a kerning pair rule in effect for Y followed by o, what you see is Yo.
So, why is this blog called kerningPairs? It’s a reference to the level of esoteric detail we all take for granted every day that designers, programmers, photographers, brand managers, retailers, and copywriters all have to consider if their work rises to the level of exceptional.
But it’s also a reference to the space between things that we often overlook. The space between things defines the context, the connection, the legibility, and the beauty of the whole. So yeah, the space, or the kerning, is just as important as the content.
KerningPairs is a place for me to share thoughts on a variety of topics from ecommerce and product strategy to soccer and photography. I’m a bit of an omnivore.
I’m an MBA geek, a music nerd, a design freak, and one hell of a consultant. I love the intersection of business, creativity, and technology—it’s where innovation occurs.
At Virid, my current place of employment, I’m a bit of a generalist. I manage a team of Front-End Web Developers. I’m responsible for all marketing strategy and execution. I handle financial projections and budgeting. I’m a lead consultant and SME for solutions design, user experience, and branding. I help with solution pricing, corporate strategy, and partnership development. I’m a business intelligence analyst and regularly provide actionable insight to our clients. So, a bit of everything, really.
So, that’s what you’ll get here. A bit of everything.