Category: Marketing

Top Lists of 2015

The 2015 Top List of Top Lists

As we wind down the last week of 2015 and writers across the globe struggle to tie it all together, readers have two choices: look back and rank order the things that happened last year or look forward and make some guesses on what’s going to happen in 2016. This is the first of those… a look back—perhaps with a sprinkling of the latter.

As I’ve indicated a few times here, I have a lot of disparate interests. This is one of the few posts that attempts to tie them all together. We’ll see how it goes. And now, without

Creating Urgency

The Urgent Trap

The concept of the playoff game makes sense, in a way.  You have a league that’s far too big for every team to play each other on equal footing over the course of a season, so you take the top teams from what we call a regular season and have them play a series of games that decide who the top team is overall.

Not all sports force this convention though.  Most notably, in soccer, the English Premiere League (EPL) treats the entire season as a tournament of the 20 best teams with each team playing every other team once

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